The distinctive Goyard tote bag is undeniably one of the most coveted bags of the brand. Crafted for practicality and style, the various tote styles became a symbol of modest luxury. You might already be familiar with the appeal of the beloved Saint Louis tote, the stylishly secure Artois, and the reversible Anjou, but there are more Goyard tote types to explore.

Get to know the three most popular Goyard tote bag styles and other unique models to make you stand out, like the Hardy, Saigon, Voltaire bag, and many more. 

Why Are Goyard Tote Bags So Popular?

Before it became the luxury brand it is today, Goyard started out as one of the oldest leather goods makers in Paris. Since 1853, the brand has been producing timeless items, applying skilled craftsmanship, and using premium materials for each of their goods. Here is why a Goyard tote bag is so well-loved.

Durable Goyardine Canvas

The most noticeable feature of every Goyard tote bag is the iconic pattern. What makes the Goyardine canvas so special is its durability. It is made from combined help, cotton, and run through a waterproofing process, which makes it stain and water-resistant. It used to be hand-painted until the brand’s shift to mechanical screen printing in the early 2000’s. Today, it is produced in charming, fresh colors and limited edition designs.

Versatile Design 

Many bagaholics and fashion lovers regard Goyard tote bags as some of the top work bags, meaning it fits everything you need for business and daily use. Its practicality does not override its elegant appearance. The Saint Louis is very roomy, while the Artois protects your items perfectly, and the Anjou boasts a reversible design. 

Personalization

Many Goyard tote types first started out as customized designs for the house’s clientele. Today, the brand still offers personalization at its boutiques or through its official website. The ability to customize and make your tote uniquely yours is one of the many reasons it became a true luxury emblem.

18 Goyard Tote Bag Styles to Elevate Your Look

The ‘Big Three’ Styles of Goyard Tote Bags

When you think of a Goyard tote bag, it’s probably going to be one of three main styles. The Saint Louis, Artois, and Anjou bags are undoubtedly the most loved Goyard styles.

1. Saint Louis

The Goyard Saint Louis tote is the brand’s most in-demand design. It was originally introduced in the 1930s and has since gained a massive following, a symbol of subtle luxury. You can get a Saint Louis tote in two different sizes, PM and GM. The XXL was discontinued shortly after its release in 2018. 

Saint Louis Goyard Tote Bag Sizes

• PM: 34 x 15 x 28cm & 18cm handles
• GM: 40 x 20 x 32cm & 19cm handles

Lightweight and flexible, this Goyard tote style features a reversible design. The exterior bearing the classic Goyardine canvas print, and the interior with unlined linen and cotton weave.

Originally designed as an open-top bag, the brand added a Croc Universel magnetic fastener to help protect your belongings from prying eyes. It is made of calfskin leather and comes in the same colors as would the Goyardine canvas.

The Saint Louis is also one of the top Goyard tote styles fit for shopping, traveling, or for daily work use. It also comes with a removable inside pouch crafted from the same material. 

2. Artois

If you’re looking for more versatile Goyard tote types, the Artois might be for you. It comes in two sizes, the PM and MM. Although slightly smaller than the Saint Louis, it still remains just as durable and spacious for everyday wear.

Artois Goyard Tote Bag Sizes:

• PM: 40 x 14 x 25cm & 20cm handles
• MM: 50 x 17 x 30cm & 25cm handles

The Artois tote shares many similarities with the Saint Louis bag, but this tote boasts added features you won’t find on the latter. First, they replaced the open-top design with a full zipper closure for extra security.

Next, the Goyardine canvas is thicker and double-lined both inside and out. This means a well-defined frame and sturdier build without compromising its light weight. Each of its four base corners are reinforced with leather. Finally, instead of a removable pouch, the Artois Goyard tote style sports a hanging inner pocket. 

3. Anjou

Another beloved Goyard tote bag style is the fully reversible Anjou. The Anjou elevates the look of the Goyardine canvas thanks to its reverse leather side. Due to the leather upgrade, however, this Goyard tote style is the heaviest out of the ‘big three’ bags, but still lighter compared to other luxury tote bags.

Anjou Goyard Tote Bag Sizes

• Mini: 19.5 x 9 x 19.5cm & 17cm handles
• PM: 33 x 14.5 x 28cm & 17cm handles
• GM: 38.5 x 18.5 x 33cm & 19cm handles

It can be worn inside out for a minimalist look with the richly-colored leather lining, or to show off its iconic pattern. Just like the Saint Louis tote, it also comes with a detachable pouch and is configured as open-top.

More Goyard Tote Types and Variations

Can’t get enough of Goyard styles? It’s time to check out other unique models that are unlike the three main styles. Get to know the Saigon, Villette, Voltaire, Bellchasse Biaude, Hardy, Belhara, and Boheme Hobo bags.

4. Saïgon Tote Bag

Blending the chic and classy nature of luxury handbags with the functionality of tote bags, the Saigon tote bag was released as part of their most versatile Goyard tote bag styles. The tote is a reedition of a 1930s special order from a French customer living in Indochina.  The Saigon Tote size (34 x 16 x 25cm & top handle) is the perfect fit for daily essentials, going to work, or evenings out. 

Its handbag style differentiates it from the three common Goyard tote types. Saigon totes feature a loop closure system, gusset and flaps, leather strap, and floating inside pocket. It also uses the Goyardine pattern balanced with dyed calfskin leather, while the interior is lined with linen and cotton. 

5. Villette

The beauty of Goyard tote types is that it complements both masculine and feminine styles. The Villette tote bag is a good example. With a slightly longer length than the Saint Louis tote, the Villette bag offers a more generous interior (45 x 15 x 32cm & 23cm handle). It allows you to fit personal items, gadgets, and other novelties. 

A key feature of the Villette style is the screen print of Hulot, Goyard’s iconic French bulldog mascot. The quirky print adorns one side of the bag, while the opposite side retains a full Goyardine canvas look.

6. Voltaire

If you’re looking for urban-chic Goyard tote bag styles, the Voltaire is an effortlessly modern piece you need. Voltaire comes in a tall, narrow look (38 x 11.5 x 38.5cm & 12cm handle) that opens up into a voluminous interior. The yellow cotton lining adds a hidden pop of color and character to what looks like a serious work bag. 

It also comes with a flat inside pocket and two protective bottom straps crafted from leather. When you avail the MM strap, you can easily transform this bag into a cross-body or shoulder bag.

7. Bellechasse Biaude

Working ladies know a good luxury bag should fit important documents, items, and gadgets. The Bellechasse Biaude bag is another Goyard tote bag that can carry everything you need. It comes in 36 x 15 x 27cm and a 21cm handle. Made with decize taurillon leather and calfskin, or Goyardine Canvas, this bag is lined with cotton and linen for a sturdy exterior that is also comfortable inside.

Contrary to an open-tote design or full zipper closure, it features a stitched cover flap that you can drape over your belongings. The Bellechasse Goyard tote bag expands to accommodate wider items when the security strap is unclasped. It also includes a Croc Universel fastener to protect your items while wearing the bag flat.

8. Hardy

Who would’ve thought a design originally intended for a pet cat has become one of the structured Goyard tote types? The Hardy model was first specially made in GM size for a prestigious client who wanted a tote for her cat, the bag’s namesake. Now, the Maison only offers the Hardy in PM size, but the GM can still be found on the luxury reseller market. It has transformed into a practical, everyday handbag. 

Hardy Goyard Tote Bag Sizes

• PM: 40 x 17 x 31cm & 18cm handle
• GM: 49.5 x 20.3 x 37 & 22cm handle

Unlike other models, this Goyard tote bag highlights the brand name not just through the Goyardine canvas, but also a perforated text in leather gusset. Its closing system is made of double-sliding zippers.

9. Belharra

Besides luxury and everyday wear designs, Goyard tote styles also come in beach bags. The Belharra bag is reminiscent of the French southwest coast, offered exclusively in the Turquoise Blue Goyardine canvas and linen-cotton blend. It is lined with calfskin leather, giving it a premium look, sturdy structure, and lightweight design.

The Belharra Goyard tote bag has a wide size of 60 x 22.5 x 35 cm, plus 25 cm flat handle height, which lets you wear it perfectly over the shoulder and fit all the things you need before hitting the beach. Owing to the rich heritage of the brand, the bag celebrates the momentous return of Maison Goyard to the town of Biarritz in 2016. 

10. Hobo Boheme

Next, the Hobo Boheme offers a softer, more compact, and secure alternative to the St. Louis. As one of the sophisticated Goyard styles, this comes in Mini and PM sizes. It shares similar materials with the St. Louis, Anjou, and Artois designs but in a different silhouette. 

Hobo Boheme Goyard Tote Bag Sizes

• Mini: 29 x 11 x 18.5cm
• PM: 43 x 14 x 27cm

The Boheme Hobo bag is lighter and extremely flexible. Its zip closure offers better security compared to open Goyard tote bags, while its wide handle fits perfectly over the shoulder. It also comes with a removable Goyardine pouch in snap fastener.

11. Rouette Souple

Another modular Goyard tote bag is the Rouette Souple. The Maison’s official site mentions there are 22 different ways to wear this bag, all thanks to its multiple functional features. It comes in 31 x 14 x 23cm and adjustable shoulder strap from 22.5 to 47.5cm.

If you want a bag that adjusts well to your mood or wardrobe, the Rouette Souple can go from casual to formal, work to play whenever you need it. It features Goyardine canvas, a sliding strap, gussets, and a magnetic leather flap. 

12. Poitiers

Some Goyard tote types are released as special edition bags rather than part of their regular lineup. One of them is the Poitiers bag. It has an extremely slim profile, with dimensions 24 x 17 cm and an adjustable strap from 9.5 to 22.05 cm.

Potiers is one of the Goyard styles you can wear in different ways. It can be carried by hand, worn on the arm, the shoulder, or as a crossbody bag. Unlike bigger Goyard tote types, this one is very slim, and can fit a smartphone, a slim wallet, or flat items with ease.

Goyard Tote Bag Styles on the Reseller Market

13. Isabelle

The Isabelle Double Tote was named after Princess Isabelle of France (1225-1270). She was the sister of King Saint Louis, as well as the Counts of Anjou, Artois, and Poitiers. Although this tote is now discontinued, it continues its legacy on the reseller market. It was initially offered in only one size (28 x 15 x 34cm).

Structured with two large main compartments, it features a magnetic-closure central pocket and durable straps. Working professionals with bulky gadgets or items can carry everything with ease in this Goyard tote bag. 

14. Marquises

The Marquises is another boxy Goyard tote bag. It is no longer part of their main offerings, but a luxury reseller can find one for you. Its dimensions are 39.3 x 27.9 x 15.2cm. 

For shorter wearers, the Marquises tote can be an oversized fit, but that also means you can store more of your belongings and a few extras inside. It is a lightweight, structured tote, supported by five metal feet at the base and short wooden slats on the straps. This little detail is a homage to Goyard’s trunk-making tradition. 

15. Jersey

The brand stayed true to its roots by producing Goyard tote types reminiscent of steamer trunks. One of them is the Jersey bag, which came in PM and GM sizes.

Jersey Goyard Tote Bag Sizes

• GM: 33 x 28 x 14cm & 9.5cm handle
• PM: 28 x 17 x 12cm & 10cm handle

Although discontinued, the Jersey bag used to be a sophisticated travel staple. Like all Goyard tote bags, its exterior is made with Goyardine canvas while the interior is lined with rich mustard-colored canvas. Its sturdy base is also supported by four metal posts. The main compartment also comes with a zipper pocket to store small or important items. The PM size is practical for daily use while the vertical GM size lets you store additional belongings stress-free.

16. Comores

If you’re going for an old-school preppy style, the Comores Goyard tote bag is a great pick. It comes in two sizes, GM and PM.

Comores Goyard Tote Bag Sizes

• GM: 34 x 37 x 10cm & 15cm handle
• PM: 32 x 29 x 8.5cm & 12cm handle

The most distinctive feature of the Comores tote is its adjustable belt bucket-style handle. It can be lengthened according to your needs, so you can be sure tall items or documents don’t get in the way of your grip. Crafted with Goyardine canvas, vibrant mustard canvas inner lining, and a zipper pocket, this bag can carry anything from your daily essentials to notebooks and laptops.

17. Okinawa

Exuding a more feminine appeal, the Okinawa is one of the Goyard tote types that is also great for working girls. 

Okinawa Goyard Tote Bag Sizes

• GM: 40 x 29 x 10cm 
• PM: 25 x 35 x 10cm

It has two inner pockets, one semi-open flap with a leather closure, and one zippered. The Okinawa is also lined with the rich mustard fabric that was used for the Jersey and Comores totes. It also features adjustable belt buckle-style handles, so you can configure the handle drop to your liking. 

18. Victoria

One of the rarest, sought-after travel bags is the Victoria. It only comes in PM size (38 x 35.5 x 14cm, 12.7cm handle drop, 50-59cm strap drop).

While most boxy Goyard totes nowadays have open-top designs, the Victoria offers more security. It features a zipper closure and discreet metal loop for locking the tab. Along with that, it also comes with a leather clochette to protect the padlock and keys.

Storage space is not an issue, either. In addition to the roomy main compartment, it also contains two pockets opposite each other, one open with leather closure, and one zippered. You can also carry the Victoria Goyard tote bag in many ways: on the arm or by hand using the top handle, or as a shoulder or crossbody using the removable strap.

Where Can I Buy a Goyard in the Philippines?

There’s no doubt that these bags are definitely highly sought-after. Even so, there are no official Goyard Philippines boutiques. If you want to take home an authentic Goyard tote bag in different styles, you can opt to fly to international boutiques or consult a trusted luxury bag reseller in the Philippines.

Connect with a knowledgeable luxury bag shop to access:

• 100% Authentic Goyard Tote Bags – Luxury bag shops use reliable third-party authentication services to get a certificate for your bag. Beware of sellers that offer items with authenticity cards. The brand does not issue any such proof.
• Brand New and Preloved Models – If you want the latest release, colors, or Goyard styles, these resellers can find both brand new and preloved models for you. These can come in pristine condition or used but not abused. Pre-owned bags also give you significant cost-saving and sustainability benefits. 
• Exclusive Sales and Discounts – Sellers can offer first-purchase discounts, loyalty perks, and even live-selling sale prices. Be sure to check your go-to luxury resellers’ social media announcements for steal deals.
• Consignment and Direct Buy Services – If you want to let go of your bag to get some cash for a certain Goyard tote bag, try consigning your item. It gives you better chances for exposure and reach a wider audience without the stress of selling the bag yourself.
• Luxury Bag Preorders – If you’re after models that are hard to find, you can request a specific bag you wish a luxury seller can find for you. This means you get exclusive access to rare, high-value finds that are hardly seen on the market.

Whether you’re after the vivid colors, iconic chevron pattern, or the versatile uses of a Goyard tote bag, these beauties are undoubtedly champions in blending style and practicality. The next time you think of buying a tote, remember to explore other Goyard styles, and you might just find your new favorite.

ALSO READ: 12 Most Iconic Louis Vuitton Bag Styles That You’d Want to Own

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